boutique

noun

Etymology: Borrowed from French boutique. Doublet of apothecary, apotheke, and bodega.

1. A small shop, especially one that sells fashionable clothes, jewelry and the like.

   “The audacious hijacking in Paris of a van carrying the baggage of a Saudi prince to his private jet is obviously an embarrassment to the French capital, whose ultra-high-end boutiques have suffered a spate of heists in recent months.”

   “The 55-year-old, who worked as a nurse liaison for 30 years before opening her clothing boutique in 2014, began streaming fashion shows on Facebook Live featuring herself wearing the clothes, jewelry and accessories she sells.”

2. A small shop located within a larger one.
3. A film production company making only a few movies per year.
4. Any company that has an exclusively smaller client base generally in a niche market or specializing in bespoke or custom-made products or services.

   “a boutique software consultancy”

   “To keep attracting clients, the law firm of the future just might turn into a legal boutique, says Earle Yaffa, the managing director […]”