brand
noun
- identification for a good or service
- mark burned on livestock, tools, or manufactured goods to indicate ownership
verb
- embed a symbol on flesh with a heated tool
- to call or label, assign and mark with a label
Wiktionary
Pronunciation: /brænd/ / [bɹænd] / /ˈbɹænd/ / [ˈbɹʷænd] ~ [bɹʷand] / /ˈbɹand/
name
Etymology: * As an English, Scottish, north German, Dutch, French, and North Germanic surname, from a Germanic personal name derived from Proto-Germanic *brandaz (“sword, firebrand, torch”), as in the second element of Hildebrand. * Also as a German surname, variant of Brandt. * As a Swedish and Danish surname, from brand (“fire”). * As a Jewish surname, from German Brand (“fire”).
- A surname.
- A municipality in Bludenz district, Vorarlberg, Austria.
- A municipality in Tirschenreuth district, Bavaria, Germany.
- A borough of Aachen, North Rhine-Westphalia, Germany.
- A hamlet in Beekdaelen municipality, Limburg province, Netherlands.
noun
Etymology: From Middle English brand, from Old English brand (“fire; flame; burning; torch; sword”), from Proto-West Germanic *brand, from Proto-Germanic *brandaz (“flame; flaming; fire-brand; torch; sword”), derived from Proto-Germanic *brinnaną (“to burn”), possibly from Proto-Indo-European *bʰrewh₁- (“to boul; brew”). Cognate with Scots brand, West Frisian brân (“fire”), Dutch brand, German Brand, Danish brand, Swedish brand (“blaze, fire”), Icelandic brandur, French brand (< Germanic). More distantly cognate with Proto-Slavic *gorěti (“to burn”).
- A mark or scar made by burning with a hot iron, especially to mark cattle or to classify the contents of a cask.
““Well, in the first place, every cattleman has to have a brand to identify his stock. Without it no cattleman, nor half a hundred cowboys, if he had so many, could ever recognize all the cattle in a big herd. […]””
“The indelible word "homosexual," like a brand that grew deeper and redder every day, became increasingly hard to conceal and to ignore.”
- A branding iron.
- The symbolic identity, represented by a name and/or a logo, which indicates a certain product or service to the public.
“The Amtrak brand revitalization approach represents one of the most ambitious, comprehensive, and systematic experiential marketing approaches I have ever seen.”
“In this way, every Citibanker becomes a brand manager and an ambassador of the Citibank brand. ... Indeed, the Citibank brand will "never sleep"”
- A specific product, service, or provider so distinguished.
“Some brands of breakfast cereal contain a lot of sugar.”
- Any specific type or variety of something; a distinct style or manner.
“I didn’t appreciate his particular brand of flattery.”
“New Orleans brand sausage; Danish brand ham”
- The public image or reputation and recognized, typical style of an individual or group.
“The Obama brand had taken a hit two months earlier, when he campaigned for Creigh Deeds in Virginia and Jon Corzine in New Jersey, only to see them both lose.”
“Her brand is edgy, cosmopolitan, and out-of-the-box, so blogging is the perfect, ever-changing match for her.”
- A mark of infamy; stigma.
- Any minute fungus producing a burnt appearance in plants.
- A torch used for signaling.
- A flame.
“Goe to prepare the maryages what neede the torchis light? be holde the towres of troy do shyne with brandes that blase full bright.”
“Is yet againe thy brest enflamde, / with brande of venus might”
- A conflagration.
- A piece of burning wood or peat, or a glowing cinder.
“to burn something to brands and ashes”
“The fearful brands and bleezes of het fire.”
- A sword.
“Paradise, so late their happy seat, / Waved over by that flaming brand.”
“The shattering trumpet shrilleth high, / The hard brands shiver on the steel, / The splintered spear-shafts crack and fly, / The horse and rider reel: […]”
verb
Etymology: From Middle English brand, from Old English brand (“fire; flame; burning; torch; sword”), from Proto-West Germanic *brand, from Proto-Germanic *brandaz (“flame; flaming; fire-brand; torch; sword”), derived from Proto-Germanic *brinnaną (“to burn”), possibly from Proto-Indo-European *bʰrewh₁- (“to boul; brew”). Cognate with Scots brand, West Frisian brân (“fire”), Dutch brand, German Brand, Danish brand, Swedish brand (“blaze, fire”), Icelandic brandur, French brand (< Germanic). More distantly cognate with Proto-Slavic *gorěti (“to burn”).
- To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound.
“When they caught him, he was branded and then locked up.”
“Man's flesh they eat: their own they paint and sear, / branding with burning iron, — usage fere!”
- To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound.
“The ranch hands had to brand every new calf by lunchtime.”
“A maverick is an unbranded calf that has been weaned and shifts for itself. The maverick then belongs to the man who finds it and brands it.”
- To make an indelible impression on the memory or senses.
“Her face is branded upon my memory.”
- To stigmatize, label (someone).
“He was branded a fool by everyone that heard his story.”
“I had never defrauded a man of a farthing, nor called him knave behind his back. But now the last rag that covered my nakedness had been torn from me. I was branded a blackleg, card-sharper, and murderer.”
- To associate a product or service with a trademark or other name and related images.
“They branded the new detergent "Suds-O", with a nature scene inside a green O on the muted-colored recycled-cardboard box.”
- To be very hot, to burn.
“O, not for thee the glow, the bloom, Who changest not in any gale, Nor branding summer suns avail To touch thy thousand years of gloom: […]”