bumf
noun
- written or printed material that is perceived as useless, tedious, or unnecessary
Wiktionary
Pronunciation: /bʌmf/
noun
Etymology: Clipping of bumfodder.
- Useless papers; now especially official documents, standardized forms, sales and marketing print material, etc.
“And as for the limited warnings on documents and signs – we are so used to reading this bumf we fail to realise when they mean business.”
“In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result. If the bumf arrived electronically, the take-up rate was 0.1%. And for online adverts the “conversion” into sales was a minuscule 0.01%.”
- Toilet paper.