clickbait

noun

web content whose main goal is to entice users to click on a link to go to a certain webpage or video

No English definition recorded for this entry.

Pronunciation: /ˈklɪkbeɪt/

Etymology: From click + -bait (manipulation to elicit a particular response).

Website content that is aimed at generating advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs; such headlines.
“Fairfax's sites are renowned for what is sometimes called ‘clickbait’: headlines written to beguile passing eyeballs but which obscure nondescript or irrelevant stories.”
“"His careful lawyerly writing would be out of fashion now", wrote one commenter after Kettle's piece. "It wasn't clickbait".”

Etymology: From click + -bait (manipulation to elicit a particular response).

To add clickbait to a web page; to direct clickbait at someone.
“Whether they're acts of clickbaiting or dumbness, internet headlines routinely mischaracterize quotes, inaccurately paraphrase statements, and misuse specific terms, all to make readers click.”
“But he'd clickbaited her.”