commodify

verb

Etymology: Etymology tree Proto-Indo-European *ḱe? Proto-Indo-European *ḱóm Proto-Italic *kom Proto-Italic *kom- Latin com- Proto-Indo-European *med- Proto-Indo-European *-os Proto-Italic *medos Latin modus Latin commodus Proto-Indo-European *-teh₂ Proto-Indo-European *-ts Proto-Indo-European *-teh₂ts Proto-Italic *-tāts Latin -tās Latin commoditāsder. Anglo-Norman commoditeebor. Middle English commoditee English commodity Latin -i- Proto-Indo-European *dʰeh₁-der. Proto-Italic *-fakāō Latin -ficō Latin -ificāreder. Old French -ifierbor. Middle English -ifien English -ify English commodify From commodity + -ify.

1. To make something into a commodity, sometimes at the expense of its intrinsic value.

   “[…”

   “As capitalism, especially in its current neoliberal and globalized form, seeks to commodify the world, to transform everything existing—earth, water, air, living creatures, the human body, human relationships, love, religion—into commodities, so advertising aims to sell those commodities by forcing living individuals to serve the commercial necessities of capital.”