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cut and dry

  1. straightforward, candid
L1506154 on Wikidata ↗

Wiktionary

adj

  1. Alternative form of cut and dried.

    Just because it is all cut and dry. Just because it is ready-made. Just because it lies there in reliable, convenient and logical propositions. The moment you appropriate truth in such a shape you appropriate a form. You cannot cut and dry truth. You cannot accept truth ready-made without it ceasing to nourish the soul as the truth.

    Nowadays, thanks to the irrepressible rise of content marketing, SEO's cut and dry quantitative approach is evolving to incorporate its opposite number: quality.