ethnocentrism
noun
- judging other cultures, practices, behaviors, beliefs, and people solely by the values, standards and frame of reference of one's own
Wiktionary
Pronunciation: /ˌɛθ.nəʊˈsɛn.tɹɪzm̩/
noun
Etymology: From ethno- + -centrism.
- The tendency to look at the world primarily from the perspective of one's own traditional, deferred, or adoptive ethnic culture.