ethnomethodology
noun
- a branch of sociology that analyzes how individuals use everyday conversation and gestures to construct a common-sense view of the world
- the study of how social order is produced in and through processes of social interaction
Wiktionary
noun
Etymology: From ethno- + methodology.
- An academic discipline that attempts to understand the social orders people use to make sense of the world through analysing their accounts and descriptions of their day-to-day experiences.