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flexography

noun

  1. a printing process in which the image is created in relief on a soft plate and printed with a rotary press, used especially for printing on impervious or uneven surfaces such as commercial packaging
L1405120 on Wikidata ↗

Wiktionary

noun

Etymology: Etymology tree English flex Ancient Greek γραφή (graphḗ) Ancient Greek -γραφίᾱ (-graphíā)bor. French -graphieder. English -ography English flexography From flex + -ography.

  1. A method of printing using a rubber or polymer rotating printing plate, most commonly used for packaging (labels, tape etc.).