gimmick
noun
- novel device or idea designed primarily to attract attention or increase appeal
Wiktionary
Pronunciation: /ˈɡɪm.ɪk/
noun
Etymology: Unknown. Possibly a rough anagram of magic or from gimme.
- A trick or device used to attain some end.
“The box had a gimmick to make the coin appear to vanish.”
“Epperlein and Tucker focus on two featherweight hopefuls: Dustin Poirier, a formidable contender who’s looking to parlay a history of schoolyard violence and street-fighting into a potential career, and Albert Stainback, a more thoughtful yet more erratic and undisciplined fighter whose chief gimmick is entering the ring wearing a hat like the one Malcolm McDowell wore in A Clockwork Orange.”
- A ploy or strategy used to attract attention or gain traction.
“The contest was a gimmick to get people to sign up for their mailing list.”
- A gimmick capacitor.
- A night out with one's friends.
verb
Etymology: Unknown. Possibly a rough anagram of magic or from gimme.
- To rig or set up with a trick or device.
“The magician's box was gimmicked with a wire that made it appear to open on its own.”