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glitz

noun

  1. an extravagant but superficial display
L321281 on Wikidata ↗

Wiktionary

Pronunciation: /ɡlɪts/

noun

Etymology: Back-formation from glitzy, in turn from German glitzern (“glint”). Cognate with Old Norse glitra, glita (“glitter”) and Gothic 𐌲𐌻𐌹𐍄𐌼𐌿𐌽𐌾𐌰𐌽 (glitmunjan, “glisten”).

  1. Garish, brilliant showiness.

    The glitz of the award ceremony was obvious.

    […] the newly rich hanker after old aristocratic glitz.

verb

Etymology: Back-formation from glitzy, in turn from German glitzern (“glint”). Cognate with Old Norse glitra, glita (“glitter”) and Gothic 𐌲𐌻𐌹𐍄𐌼𐌿𐌽𐌾𐌰𐌽 (glitmunjan, “glisten”).

  1. To make glitzy.