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grass roots

noun

  1. the very foundation or source
  2. the basic level of society or of an organization especially as viewed in relation to higher or more centralized positions of power
  3. the ordinary people in a region, or in a political party
L1338832 on Wikidata ↗

Wiktionary

noun

  1. People and society at the local (most basic) level rather than at the national centre of political activity.
  2. The essential foundation or source of something.