greenfield
noun
- previously agricultural region under development
Wiktionary
Pronunciation: /ˈɡɹinfild/
adj
Etymology: From green + field.
- Of a completely new development, without the need to integrate with legacy systems, etc.
“a greenfield project”
“When you're working in a greenfield project and have a favorable situation of designing a database from the ground up, you have complete control over your database when it comes to integration tests, if you do it correctly.”
- Previously untapped; free for the taking.
“a greenfield market”
“a greenfield sales opportunity”
name
Etymology: A proprialization of green + field; compare greenfield.
- A surname.
““All signs point to Netflix having reached escape velocity, with subscribers scaling far faster than investors expected,” Mr. Greenfield said.”
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noun
Etymology: From green + field.
- A site, to be used for housing or commerce, whose previous use (if any) was agricultural.
“greenfield development”
“In 2007 Mr Gilbert [Dan Gilbert] made the then remarkable decision to move Quicken Loans’ suburban headquarters downtown. Mr Gilbert says that the initial thinking was humdrum—the firm’s lease was expiring, the business was growing, and he didn’t want to build a new greenfield campus. But he also had a bigger idea in mind. “We needed to keep young people here [in Michigan] and make sure they weren’t going to places like Chicago,” he says. “We knew that young people did not want to work in suburbs.””