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greenfield

noun

  1. previously agricultural region under development
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Wiktionary

Pronunciation: /ˈɡɹinfild/

adj

Etymology: From green + field.

  1. Of a completely new development, without the need to integrate with legacy systems, etc.

    a greenfield project

    When you're working in a greenfield project and have a favorable situation of designing a database from the ground up, you have complete control over your database when it comes to integration tests, if you do it correctly.

  2. Previously untapped; free for the taking.

    a greenfield market

    a greenfield sales opportunity

name

Etymology: A proprialization of green + field; compare greenfield.

  1. A surname.

    “All signs point to Netflix having reached escape velocity, with subscribers scaling far faster than investors expected,” Mr. Greenfield said.

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noun

Etymology: From green + field.

  1. A site, to be used for housing or commerce, whose previous use (if any) was agricultural.

    greenfield development

    In 2007 Mr Gilbert [Dan Gilbert] made the then remarkable decision to move Quicken Loans’ suburban headquarters downtown. Mr Gilbert says that the initial thinking was humdrum—the firm’s lease was expiring, the business was growing, and he didn’t want to build a new greenfield campus. But he also had a bigger idea in mind. “We needed to keep young people here [in Michigan] and make sure they weren’t going to places like Chicago,” he says. “We knew that young people did not want to work in suburbs.”