greenwashing

noun

form of spin in which green PR or green marketing is deceptively used to promote the perception that an organization's products, aims or policies are environmentally friendly

Etymology: Blend of green + whitewashing (or green + -wash + -ing).

The practice by people, organizations and states of presenting themselves as environmentally-friendly and progressive in order to disguise or divert attention away from their actual environmentally damaging behavior.
“Fossil fuel lobbyists are trying to water down planned EU rules to stop “investment greenwashing’ by setting science-based criteria for any investment which lays claim to being environmentally sustainable.”
“It's not greenwashing - it makes sense for a whole load of reasons. It demonstrates that we are not just accepting that we have to use diesel for years to come.”

Etymology: Blend of green + whitewashing (or green + -wash + -ing).