hammocking
noun
- a technique used in broadcast programming whereby an unpopular television program is scheduled between two popular ones in the hope that viewers will watch it
Wiktionary
noun
- The scheduling of a new or unpopular program between two popular ones in the hope that viewers will watch it.
“Hammocking tries to establish a new program, or to recover the audience for a show slipping in popularity […]”
“Indeed, the acceptance that hammocking and the mixed-schedule is in decline formed an important part of the BBC's argument for new digital channels.”
verb
- present participle and gerund of hammock