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Vinony

hard sell

noun

  1. an advertisement or campaign that uses a more direct, forceful, and overt sales message, as opposed to a soft sell
L1453505 on Wikidata ↗

Wiktionary

noun

  1. A sales technique of pressuring the potential buyer to agree to a purchase.

    “The Lockheed Corporation said today that it would reduce the price of its F-16 fighter plane, underscoring a new, aggressive posture. . . . "It's the old hard sell, which is necessitated by the market conditions both here and overseas," Mr. Dane said.”

  2. A sales transaction which is challenging for the sales person to make; any act or object of persuasion which is challenging.

    “Mr. Ignatieff's predecessor, Stéphane Dion, was a hard sell on the fundraising circuit, but so far, the new leader has proven to be a draw.”