influencer

noun

Etymology: Etymology tree Proto-Indo-European *h₁én Proto-Italic *en Proto-Italic *en- Medieval Latin in- Proto-Indo-European *bʰel-der. Proto-Indo-European *bʰlewH-der. Proto-Indo-European *bʰluH-yé-ti? Medieval Latin fluō Medieval Latin īnfluōder. Medieval Latin īnfluēns Proto-Indo-European *-yós Proto-Italic *-ios Old Latin -ios Medieval Latin -ius Medieval Latin -ia Medieval Latin īnfluentiabor. Old French influenceder. Middle English influence English influence Proto-Indo-European *-yósder. Proto-Italic *-āzijos Latin -āriusnom. Latin -āriusbor. Proto-Germanic *-ārijaz Proto-West Germanic *-ārī Old English -ere Middle English -ere English -er English influencer From influence + -er.

1. A person who or a thing which influences.
2. A person who is able to influence consumption, lifestyle, or political preferences of their online audience by creating or engaging with social media content, often as a part of a marketing campaign.

   “By now you have probably heard of influencers, that group of internet-famous people who have more than a million social media followers and can make big money by plugging various brands. And you may have even heard of microinfluencers, who do the same thing for a still sizable but somewhat smaller social media audience — from the tens to low hundreds of thousands.”

   “The idea of an influencer economy or streaming economy might have caused eyes to roll just a couple years ago, but the reality is that this segment of the economy is growing fast. More importantly, it is the part of the economy (and type of engagement) that is most appealing to the increasingly important millennial and Gen-Z cohorts.”