logology

noun

Etymology: From logo- + -ology. In the sense “recreational linguistics” popularized by Dmitri Borgmann in Language on Vacation (1965).

1. The scientific study of words.
2. The study of logos (visual symbols or emblems).
3. The study of words for recreational purposes with an emphasis on letter patterns.

   “[Another] such curiosity may be stumbled upon by someone interested in logology and in command of more than one language.”

4. The study of words in search for divine truth.
5. The field of recreational linguistics.