lorem ipsum

phrase

placeholder text

Wiktionary

Pronunciation: /ˌlɔː.ɹəm ˈɪp.səm/ / /ˌlɒ.ɹəm ˈɪp.səm/ / /ˌlɑː.ɹəm ˈɪp.səm/

noun

Etymology: Pseudo-Latinism, a clipping of dolōrem ipsum (“pain itself”) from Cicero's 45 B.C.E. De Fīnibus Bonōrum et Malōrum adopted by the mid-1960s to assist with artistic text layout.

A dummy text used as a placeholder in printing and website design to simplify the layout process, especially the usual pseudo-Latin text beginning Lorem ipsum...
“It was Aldus PageMaker's adoption of Lorem Ipsum that allowed the practice to enter the electronic age […]”
“The origin of Lorem Ipsum actually goes back to the early 1500s when typographers would create specimen books of their fonts.”