lucrative

adj

Etymology: Borrowed from French lucratif, from Latin lucrativus (“profitable”), from lucratus, past participle of lucror (“to gain”), from lucrum (“gain”), ultimately from Proto-Indo-European *leh₂w- (“profit, gain”). Compare Spanish lucrar. By surface analysis, lucre + -ative.

1. Producing a surplus; profitable.

   “Since the mid-1980s, when Indonesia first began to clear its bountiful forests on an industrial scale in favour of lucrative palm-oil plantations, “haze” has become an almost annual occurrence in South-East Asia. The cheapest way to clear logged woodland is to burn it, producing an acrid cloud of foul white smoke that, carried by the wind, can cover hundreds, or even thousands, of square miles.”

   “In a given recent year, Celine has earned $40-$50 million from her various endeavors, though the majority of that income was thanks to a lucrative Las Vegas residency deal.”

2. Of a target: worth attacking; whose destruction is militarily useful.

   “Command and Control centers and headquarters are strategically important and lucrative targets.”

   “Its troops can be widely dispersed as light infantry, using light anti-ship, anti-air and anti-land missiles and weapons to defenda given area or facility without presenting lucrative targets for air, missile, and artillery fire.”