lure
noun
- mechanism used in falconry
- Single substance or mixture that lures animals
verb
- attract, draw near
Wiktionary
Pronunciation: /lʊə/ / /lɔː/ / /ljʊə/
noun
Etymology: Etymology tree Icelandic lúðrbor. English lure Borrowed from Icelandic lúðr.
- Alternative form of lur.
verb
Etymology: From Anglo-Norman lure, from Old French loirre (Modern French leurre), from Frankish *lōþr, from Proto-Germanic *lōþr-, perhaps ultimately related to *laþō (“invitation, calling”), or from Proto-Indo-European *leh₂- (“to hide”). Compare English allure, also from Old French. Probably related to German Luder (“bait”).
- To attract by temptation, appeal, or guile.
“It had been sixteen years since the BBC’s Grace Wyndham Goldie wrote her internal memo about luring him back to make sociological/scientific TV programmes. Now a second note had circulated, from the science department, proposing that he should present the Corporation’s next educative megaseries.”
“Professor is what you become after teaching for twenty to thirty years. Research Professor is what you then want to become, so you can finally stop worrying about students and do the research that lured you into academia in the first place!”
- To attract fish with a lure.
- To recall a hawk with a lure.