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Vinony

McDonaldization

proper noun

  1. a metaphor that links the exploitative logic behind globalized modern culture to the principles and practices of running a fast-food outlet
L1453394 on Wikidata ↗

Wiktionary

noun

Etymology: From McDonald's + -ization. Popularized by the American sociologist George Ritzer in his book The McDonaldization of Society (1993), based on an essay of the same title he published in 1983.

  1. The process by which institutions in society become standardized and focused on efficiency and predictability.

    “Almost all social institutions (for example, education, sports, politics, and religion) were adapting McDonald's principles to their operations. And McDonaldization was spreading around the world—fast-food croissanteries in Paris (of all places), Kentucky Fried Chicken in Beijing, McDonald’s in Beijing and Moscow.”