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Vinony

motivation

noun

  1. psychological feature that arouses an organism to action toward a desired goal.
L13279 on Wikidata ↗

Wiktionary

Pronunciation: /ˈməʊ.tɪ.veɪ.ʃən/ / /ˈmoʊ.tə.veɪ.ʃən/ / [ˈmoʊ.ɾə.veɪ.ʃn̩]

noun

Etymology: Etymology tree Anglo-Norman motifder. Middle French motifder. Proto-Indo-European *m(y)ewh₁-der. Proto-Italic *moweō Late Latin moveō Late Latin mōtus Proto-Indo-European *-wós Proto-Indo-European *-iHwósder. Late Latin -īvus Late Latin mōtīvumder. Middle English motif English motive Proto-Indo-European *-tis Proto-Indo-European *-Hō Proto-Indo-European *-tiHō Proto-Italic *-tiō Latin -tiō Latin -ātiōlbor. Old French -ationbor. Middle English -acioun English -ation English motivation From motive (verb) + -ation, probably after French motivation and German Motivation.

  1. Willingness of action especially in behavior.
  2. The action of motivating.
  3. Something which motivates.
  4. An incentive or reason for doing something.
  5. A research rating that measures how the rational and emotional elements of a commercial affect consumer intention to consider, visit, or buy something.

    “The motivation scores showed that 65% of people wanted to visit our website to learn more about the offer after watching the commercial.”