nepotism

noun

Etymology: Borrowed from French népotisme, from Italian nepotismo, from Latin nepōs (“nephew”), a reference to the practice of popes appointing relatives (most often nephews) as cardinals during the Middle Ages and Renaissance.

1. The favoring of relatives (most strictly) or also personal friends (more broadly) because of their relationship rather than because of their abilities.

   “Nepotism can get you very far in the world if you've got the right connections.”

   “Now retailers even demand deslotting or failure fees, a penalty for trial products that fail to meet their sales objectives. The struggle over display space heavily favors the incumbents and encourages what might be called brand nepotism.”