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ploy

noun

  1. deceptive strategy
L18157 on Wikidata ↗

Wiktionary

Pronunciation: /plɔɪ/

noun

Etymology: Possibly from a shortened form of employ or deploy. Or from earlier ploye, from Middle English, borrowed from Middle French ployer (compare modern plier), from Latin plicāre.

  1. A tactic, strategy, or scheme.

    Near-synonyms: ruse, stratagem, device

    The free T-shirt is really a ploy to get you inside to see their sales pitch.

  2. Sport; frolic.
  3. Employment.

verb

Etymology: Probably abbreviated from deploy.

  1. To form a column from a line of troops on some designated subdivision.

    Troops drawn up so as to show an extended front, with slight depth, are said to be deployed; when the depth is considerable and the front comparatively small, they are said to be in ployed formation.