ploy
noun
- deceptive strategy
Wiktionary
Pronunciation: /plɔɪ/
noun
Etymology: Possibly from a shortened form of employ or deploy. Or from earlier ploye, from Middle English, borrowed from Middle French ployer (compare modern plier), from Latin plicāre.
- A tactic, strategy, or scheme.
“Near-synonyms: ruse, stratagem, device”
“The free T-shirt is really a ploy to get you inside to see their sales pitch.”
- Sport; frolic.
- Employment.
verb
Etymology: Probably abbreviated from deploy.
- To form a column from a line of troops on some designated subdivision.
“Troops drawn up so as to show an extended front, with slight depth, are said to be deployed; when the depth is considerable and the front comparatively small, they are said to be in ployed formation.”