rheology

noun

Etymology: Coined by American scientist Eugene C. Bingham in 1920, following a suggestion by a colleague, Markus Reiner; inspired by aphorism πάντα ῥεῖ (pánta rheî, “everything flows”) by Simplicius of Cilicia. Formed from Ancient Greek ῥέω (rhéō, “flow”) + -logy (“study of”, suffix ultimately from Ancient Greek). See also rheo-.

1. The branch of physics that studies the deformation and flow of matter.

   “Curious as to whether other had explored the connection between Oreos and rheology, Owens found mention of a 2016 Princeton University study in which physicists first reported that indeed, when twisting Oreos by hand, the cream almost always came off on one wafer.”