shopkeeper

noun

Etymology: From shop + keeper.

1. A trader who sells goods in a shop, or by retail, in distinction from one who sells by wholesale, or sells door to door.

   “The retail trade of the borough also suffered, for the shopkeepers found it difficult to attract the occupiers of the luxurious villas fast rising on Surbiton Hill, and the shops erected near the station [in Surbiton] made the competition still more keen.”