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Vinony

shrinkflation

noun

  1. process of items shrinking in size or quantity while their prices remain the same
L404545 on Wikidata ↗

Wiktionary

noun

Etymology: Blend of shrink + inflation. Popularized by British economist Pippa Malmgren.

  1. The practice of making products smaller while continuing to market them at the same price.

    “Chocolate bars are just the thin end of the wedge, though, and shrinkflation is happening in products right across the board.”

    “According to the UK Office for National Statistics (ONS), shrinkflation most commonly affects food, drink and household products such as toilet rolls, nappies, tissues and washing-up liquid.”