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Vinony

soft sell

noun

  1. an advertisement or campaign that uses a more subtle, casual, or friendly sales message
L1453506 on Wikidata ↗

Wiktionary

noun

  1. A sales technique which is quietly persuasive and subtle, seeking to convince the buyer without being forceful.

    “The soft sell is based on images consumers may be able to project as a result of using a particular product. Ads that stress using a particular brand of toothpaste to give you sex appeal or drinking a certain type of beer to make you a “party animal” are soft-sell ads.”