spreading

noun

agricultural technique of spreading various products on cultivated areas, forests, railroads, marshes, etc.
extending, ranging, non-causal distribution
be caused to be widely located or distributed
smear, apply, physical smearing of a substance on a surface

Pronunciation: /ˈspɹiːdɪŋ/

Etymology: Blend of speed + reading.

The act of spreading (speedreading).
“Chief among the strategies exploiting this rule was "spreading" (a combination of "speed" and "reading"), where debaters would rattle off arguments at a blistering pace. Their speeches often exceeded 300 words per minute. (A conversational pace is about 60 per minute.)”
“The NSDA currently boasts more than one hundred and fifty thousand student participants (per affiliated team rosters), many of whom compete in Lincoln–Douglas or policy. The activities are distinct in structure—policy is two-on-two—but they operate similarly on the national circuit, and involve spreading and other experimental tactics.”

Etymology: Blend of speed + reading.