undersell
verb
- sell some commodity at a lower price than the competition
Wiktionary
verb
Etymology: Etymology tree Proto-Indo-European *h₁én Proto-Indo-European *h₁entér Proto-Indo-European *(H)n̥dʰí Proto-Indo-European *-ér Proto-Indo-European *(H)n̥dʰér Proto-Germanic *under Proto-West Germanic *undar Old English under- Middle English under- English under- English sell English undersell From under- + sell.
- To sell goods for a lower price than a competitor.
“Our price-match guarantee: we will not be undersold!”
- To sell something for less than its value.
- To put forward an idea, or to market a new product (or oneself), with insufficient enthusiasm or excessive understatement.
“Near-synonym: sell short”
“don't undersell it”