yassify

verb

Etymology: Back-formation from yassification, equivalent to yass + -ify. Popularized by the YassifyBot account on Twitter (which is not actually a bot) created on November 13, 2021 by a college student known online as "Denver Adams" who would repeatedly run images through FaceApp until they were virtually unrecognizable.

1. To apply several beauty filters to (a picture or video of someone), typically making the subject look more made-up, potentially more feminine, and often unrecognizable.

   “To yassify yourself and get stuck in with the yassification trend on Twitter, it's kind of up to you on your best photo editing method. The most commonly used one, though, is FaceApp. Once you've got the app, you can play around with the various different filters available and yassify yourself to your heart's content.”

   “Out of curiosity, I downloaded the app in an attempt to "yassify" myself. Once I uploaded my photo, the first thing I noticed was how I was gender-coded as male. Despite not indicating my gender to the app, most filtering options I was offered were tailored for making male-presenting people look more masculine. Much of this means looking hairier, more tanned and visibly older.”

2. To present (something) as fashionable and glamorous, often by removing or disguising aspects which are considered unappealing.

   “Over the weekend, people shared memes across social media pointing out the ways the church yassified Jesus through their artistic renderings of him. The juxtaposition shows just how inaccurate and curated our depictions of Jesus can be. The white church has yassified Jesus for centuries.”

   “Corporations think changing their logo to the pride flag, temporarily yassifying them, will make us forget every single queerphobic scandal they continue to be involved in.”