Consumer behavior knowledge for effective sports and event marketing

Name: Consumer behavior knowledge for effective sports and event marketing
Author: Lynn R. Kahle

Cover of Consumer behavior knowledge for effective sports and event marketing

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MarketingConsumer behaviorCommunication in marketingSpecial eventsSportsSports, marketingConsommateursComportementÉvénements spéciauxCommunication en marketingSPORTS & RECREATIONEssays