Lynn R. Kahle
No biography available.
Works (14)

Social values and social change

Euromarketing and the Future

Communicating Sustainability for the Green Economy

Cross-National Consumer Psychographics

Sports Marketing and the Psychology of Marketing Communication

Consumer behavior knowledge for effective sports and event marketing

Values, lifestyles, and psychographics

Creating images and the psychology of marketing communications

Social Values and Social Change

Creating images and the psychology of marketing communication

Belief Systems, Religion, and Behavioral Economics

Attitudes and Social Adaptation

Sports marketing and the psychology of marketing communication

Internet applications in Euromarketing