Creating images and the psychology of marketing communications

Name: Creating images and the psychology of marketing communications
Author: Lynn R. Kahle

Cover of Creating images and the psychology of marketing communications

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Brand choiceCross-cultural studiesCommunication in marketingAttachment behaviorImagery (Psychology)Consumer behaviorConsumers' preferencesConsommateursÉtudes transculturellesPréférencesComportementImagerie (Psychologie)