The 22 immutable laws of branding
how to build a product or service into a world-class brand
by Al Ries · 1998
Popularity 30
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding
ManagementInternet marketingBrand name productsMarketingDecision makingBranding (Marketing)BusinessNonfictionAdvertisingProduct managementTrademarks