Al Ries
No biography available.
Works (23)

The 22 immutable laws of marketing
1993

Positioning
1981

Positioning

The 22 immutable laws of branding
1998

Positioning
1987

Horse Sense
1991

Marketing Warfare
1986

Focus
1996

The Origin of Brands
2004

Las 22 Leyes Inmutables Del Marketing
January 1, 1993

22 Immutable Laws of Branding

The 11 Immutable Laws of Internet Branding
2000

The fall of advertising and the rise of PR

The origin of brands : discover the natural laws of product innovation and business survival

War in the boardroom
2009

The Fall of Advertising and the Rise of PR
2002

Horse sense

La guerra del marketing

22 tiao shang gui

Future Focus

Da zao pin pai de 22 tiao fa ze =

Guang gao gong xin zhan lue

Bottom-up marketing
1989