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Focus

The Future of Your Company Depends on It

by Al Ries · 1996

Cover of Focus
Popularity 12

The author argues that pointless mergers and acquisitions in the name of growth often blur a company's "focus"--the category a product or service occupies in the customer's mind.

MarketingManagementSuccess in businessBusiness enterprisesBusiness, handbooks, manuals, etc.CorporationsMarketing, management