Consumer and Industrial Buying Behavior

Name: Consumer and Industrial Buying Behavior
Author: Arch G. Woodside, Jagdish N. Sheth, Peter D. Bennett

by Arch G. Woodside, Jagdish N. Sheth, Peter D. Bennett

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Motivation research (Marketing)ConsumersConsommateursPurchasingKaufverhaltenAttitudesÉtudes de motivationVerbraucherverhaltenAchatMotivation, Études de (Marketing)