1960s in Sweden

Swedish housing programme

Period of Swedish economic history

'''' () was the process of popularization of the second-person singular pronoun as a universal form of address in Sweden that took place in the late 1960s. The use of du (cognate with English thou'', French , and German ) replaced an intricate former system where people chiefly addressed each other in third person, with or without a preceding Mr./Mrs./Ms. (, or ) before the title, often omitting both surname and given name. Less respectfully, people could be addressed with Mr./Mrs./Ms. plus surname, or in a family setting, alternatively even less respectfully, with the plain name or third pers