'''' () was the process of popularization of the second-person singular pronoun as a universal form of address in Sweden that took place in the late 1960s. The use of du (cognate with English thou'', French , and German ) replaced an intricate former system where people chiefly addressed each other in third person, with or without a preceding Mr./Mrs./Ms. (, or ) before the title, often omitting both surname and given name. Less respectfully, people could be addressed with Mr./Mrs./Ms. plus surname, or in a family setting, alternatively even less respectfully, with the plain name or third pers
'''' () was the process of popularization of the second-person singular pronoun as a universal form of address in Sweden that took place in the late 1960s. The use of du (cognate with English thou'', French , and German ) replaced an intricate former system where people chiefly addressed each other in third person, with or without a preceding Mr./Mrs./Ms. (, or ) before the title, often omitting both surname and given name. Less respectfully, people could be addressed with Mr./Mrs./Ms. plus surname, or in a family setting, alternatively even less respectfully, with the plain name or third person pronoun ('he') or ('she').
Before , it was considered impolite to address most people without an appropriate title, although a subordinate could be addressed by name, or less respectfully as or /. The informal had been used for addressing children, siblings, close friends and possibly for cousins, but hardly for elder relatives. With exceptions in dialectal usage, the second-person plural pronoun had long been considered degrading when used to address a single person. However, the usage varied between different parts of the country, and as well by social context, both before and after the reform.
Discovered by embedding cosine similarity (sentence-transformers MiniLM, 384-dim).