2010s toys

is a Japanese media franchise consisting of video games, animated series and films, a trading card game, and other related media. The franchise takes place in a shared universe in which humans co-exist with creatures known as Pokémon, a large variety of species endowed with special powers. The franchise's primary target audience is children aged 5 to 12, but it is known to attract people of all ages. Pokémon is estimated to be the world's highest-grossing media franchise and is one of the best-selling video game franchises.

Japanese media franchise

Microsoft's seventh-generation and second home video game console

Sony's fourth home video game console, part of the eighth generation of consoles

video game console developed Sony Interactive Entertainment

Sony's second home video game console, part of the sixth generation of consoles

home video game console developed by Microsoft

hybrid video game console

Nintendo handheld game console

eighth-generation home video game console by Nintendo

Labubu ( ; ) is a line of collectible plush toys created by Hong Kong illustrator Kasing Lung. The series features zoomorphic elves with exaggerated facial expressions, of which the central figure is Labubu, a monster with sharp teeth, large ears and a scruffy appearance.

spinning toy

portable 3D dual-screen handheld by Nintendo

thumb|Current logo of the Tamagotchi brand is a brand of handheld digital pets marketed since 1996 by Japanese toymaker Bandai, a division of Bandai Namco Holdings. Most Tamagotchi are housed in a small egg-shaped handheld video game with an interface consisting of three buttons, with the goal of raising the pet as it goes through different life stages.

American entertainment and merchandising franchise

Xbox is a video gaming brand that consists of four main home video game console lines, as well as applications (video games), the streaming service Xbox Cloud Gaming, and online services such as the Xbox network and Xbox Game Pass. The brand is owned by Microsoft Gaming, a division of Microsoft.

handheld game console by Nintendo

entertainment franchise developed by Hasbro

American fashion doll franchise

Bratz is an American fashion doll and media franchise created by former Mattel employee Carter Bryant for MGA Entertainment, which first introduced in Spring 2001. Bratz continued to be popular during the early 2000s.

The Ouya ( ), stylized as OUYA, is an Android-based microconsole developed by Ouya Inc. Julie Uhrman founded the project in 2012, bringing in designer Yves Béhar to collaborate on its design and Muffi Ghadiali as VP of Product Management to put together the engineering team. Development was funded via Kickstarter, raising 8.5 million, becoming one of the website's highest-earning projects in its history.

handheld game console by Nintendo

video game console generation

brand of scale model cars

Play-Doh, also known as Play-Dough, is a modeling compound for young children to make arts and crafts projects. The product was first manufactured in Cincinnati, Ohio, United States, as a wallpaper cleaner in the 1930s. Play-Doh was then reworked and marketed to Cincinnati schools in the mid-1950s. Play-Doh was demonstrated at an educational convention in 1956 and prominent department stores opened retail accounts.

American media franchise

video game console generation

video game console generation

American toy

The Zeebo is a discontinued home entertainment and education system from Zeebo Inc. It enabled users to play video games, and also connect to the Internet using its 3G modem, communicate online and run educational applications. The Zeebo was targeted at developing markets such as Brazil and Mexico.

Nerf is a toy brand formed by Parker Brothers and currently owned by Hasbro. Most of the toys are a variety of foam-based weaponry, with other Nerf products including balls for sports such as American football, basketball, and baseball. Their best known toys are their dart guns (referred to by Hasbro as "blasters") that shoot ammunition made from "Nerf foam" (partially reticulated polyether type polyurethane foam). Their primary slogan, introduced in the 1990s, is ''"It's Nerf or Nothin'!"''. Annual revenues under the Nerf brand are approximately .

handheld game console developed by Nintendo

Blåhaj (; ; colloquially anglicized as , or ) (sometimes called IKEA shark) is a plush toy manufactured and sold by the Swedish company IKEA. Modeled after the blue shark and made of recycled polyester, the toy has become a globally popular internet meme since the late 2010s. It has become a cultural icon in countries like Russia and China, played a symbolic role in Switzerland's same-sex marriage referendum, and found special significance within the transgender community. It has also been used as a mascot by IKEA in some regions.

Bionicle (stylized in all caps) is a discontinued line of Lego construction toys marketed primarily towards 8- to 16-year-olds. The line was launched in 2001, originally as a subsidiary of Lego's Technic series called Constraction; a portmanteau of "construction" and "action figure". Constraction figures were introduced in the 1999 Lego theme, Slizer (or Throwbots in the United States), and are characterized by combining Technic elements, ball and socket joints, and stylized Lego pieces to look like traditional action figures. Over the following decade, Bionicle became one of the company's big

toy

American-Japanese 2011 animated television series

toys-to-life concept developed by Nintendo

LEGO product range

handheld video game console

mechanical drawing toy

stress-relieving toy

American fashion doll franchise

character

Skylanders is a toys-to-life action-adventure video game franchise developed by American video game developer Toys for Bob and published by Activision.

creativity toy to make bracelets

thumb|right|Gormiti logo. Gormiti: The Invincible Lords of Nature (Italian: Gormiti: Gli Invincibili Signori della Natura), later changed to Gormiti: The Lords of Nature Return!, is a toy property based primarily on tall non-articulated mini figures with a trading card game play aspect. The toys were created in Italy in 2005 by Grani & Partners/Giochi Preziosi.

series of dedicated home video game consoles

The 2012-2016 American flash-animated television series.

American-Canadian computer-animated television series

a toy franchise owned by Hasbro

fashion doll series

Lalaloopsy is a line of plastic rag dolls from MGA Entertainment. Originally released in 2010 as Bitty Buttons, the brand name was changed to Lalaloopsy shortly after launch. They began to grow in popularity during the holiday season in 2010. A variety of Lalaloopsy dolls have been released, as well as several Lalaloopsy themed video games. In November 2012 and February 2013, Lalaloopsy TV specials and TV series began airing on the Nick Jr. Channel and Netflix.

Japanese anime television series

Japanese anime television series

Plastic model race car series

Gundam Plastic models, Gundam Plamo, or are model kits depicting the mecha machinery and characters of the fictional Gundam multiverse by Bandai Spirits.

shaped rubber bands

is a toyline by Takara Toys launched in 1980. It consisted of transforming vehicles and robots piloted by miniature, magnet-shoed figures spin off from the prior Microman toy line. In 1984 the toys would be rebranded for the North America market creating the Transformers toy line.