Category
page 1Advertising indicators
click-through rate
percentage of views on a certain web page that made a desired click
Gross rating point
marketing indicator
cost per mille
the price an advertiser has to pay for 1000 ad impressions on a single web page
unique user
metric of website visitation
active users
performance metric for success of an internet product
pageview
In web analytics and website management, a pageview or page view, abbreviated in business to PV and occasionally called page impression, is a request to load a single HTML file (web page) of an Internet site. On the World Wide Web, a page request would result from a web surfer clicking on a link on another page pointing to the page in question.