pageview

In web analytics and website management, a pageview or page view, abbreviated in business to PV and occasionally called page impression, is a request to load a single HTML file (web page) of an Internet site. On the World Wide Web, a page request would result from a web surfer clicking on a link on another page pointing to the page in question.

In contrast, a hit is any request made to a web server which includes not just the HTML page itself, but every single file the page needs to load. Therefore, there may be many hits per page view since an HTML page can contain multiple files such as images, videos, JavaScript, cascading style sheets (CSS), etc. Hits can therefore be an inflated number hence pageviews are more meaningful for readership metrics.