Attitude change

mental stress or discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time

thumb|upright|Persuasion (novel)|Persuasion, novel by [[Jane Austen, illustrated by C. E. Brock. For Sir Walter Elliot, baronet, the hints of Mr Shepherd, his agent, were quite unwelcome...]] Persuasion or persuasion arts is an umbrella term for influence. Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviours.

social and evolutionary psychology theory

theory that focuses on a person's desire to get an accurate self-evaluation

psychological phenomenon

psychological dual process theory describing the change of attitudes

account of attitude formation developed by psychologist Daryl Bem

theory of attitude change

point in time when a group rapidly and dramatically changes its behaviour

leadership by an active media user for lower-end media users

questionnaire designed to measure prevention focus and promotion focus

theory that associated beliefs may change due to compliance, identification, and internalization processes

Social psychological theory on the normative influence of a group

dual process theory of persuasion

self-persuasion theory