Brands

A trademark (also written trade mark or trade-mark) is a type of intellectual property that consists of a word, phrase, symbol, design, or combination thereof that identifies a product or service from a particular source and distinguishes it from others. Trademarks also extend to non-traditional marks like drawings, symbols, 3D shapes like product designs or packaging, sounds, scents, or specific colors used to create a unique identity. For example, Pepsi is a registered trademark associated with soft drinks, and the distinctive shape of the Coca-Cola bottle is a registered trademark protectin

thumb|right|alt=Photograph of the Apple Store Omotesando in Tokyo, Japan|Apple Inc. was the world's most valuable brand in 2024 according to Brand Finance. thumb|The Coca-Cola [[wordmark is a distinctive brand logo used to attract the attention of people attending a sporting event, or watching it on television.]]

thumb|A hallmark is Punch (tool)|punched into a section of a silver chain by a [[silversmith.]] A hallmark is an official mark or series of marks struck on items made of metal, mostly to certify the content of noble metals—such as platinum, gold, silver and in some nations, palladium. In a more general sense, the term hallmark is used to refer to any standard of quality. Not to be confused with responsibility marks that are the marks of the maker.

1999 essay by Naomi Klein

company that manufactures a product, that is rebranded by another firm for sale

country of manufacture, production, or growth where an article or product comes from

savory turnover

trademark used to identify a service rather than a tangible good

marketing practice involving the use of a single brand name for the sale of two or more related products

company

trade name or brand of a line of clothing or accessories

generic trade brand

consumer behaviour