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umbrella brand · Vinony

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EntityQ1156739· pop 11· linked from 54 articles

umbrella brand

marketing practice involving the use of a single brand name for the sale of two or more related products

Connections

Categories

Branding terminology Brands Product management Types of branding

Sources

wikipedia.externallinksexternallink

brand management

Entity

International Standard Book Number

digital object identifier

International Standard Serial Number

The Coca-Cola Company

multinational corporation

Procter & Gamble

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What links here54 pages

economy of scope

Sansui Electric

brand ambassador

umbrella organization

brand management