umbrella brand
Sign in to saveAlso known as family brand, umbrella label, umbrella branding, family branding
marketing practice involving the use of a single brand name for the sale of two or more related products
In the Vinony graph
Vinony's link graph records 54 inbound references to umbrella brand, and connects out to Fanta, Virgin Group and brand management.
It is catalogued under topics including Branding terminology, Brands and Product management.
Vinony links it to 11 Wikipedia language editions.
Connections
Fanta
Entity
Virgin Group
Company
brand management
Entity
Apple Inc.
Concept
International Standard Book Number
Entity
Coca-Cola
Entity
marketing
Entity
iPhone
Entity
digital object identifier
Entity
International Standard Serial Number
Entity
Starbucks
Entity
Mac
Entity
iPad
Entity
IPod
Entity
The Coca-Cola Company
Entity
multinational corporation
Entity
brand
Entity
JSTOR
Organization
Unilever
Entity
Procter & Gamble
Company