Business-to-business

type of performance-based marketing

thumb|The "electronic components district" of Guangzhou, where numerous shops sell electronic components to other companies that would use them to manufacture consumer goods Business-to-business (B2B or, in some countries, BtoB or B4B) refers to trade and commercial activity where a business sees other businesses as its customer base. This typically occurs when: A business sources materials for its production process for output (e.g., a food manufacturer purchasing salt), i.e. providing raw material to the other company that will produce output. A business needs the services of another for o

dependency of customers on a vendor for products

E-procurement, also known as electronic procurement and sometimes as supplier exchange, is a collective term used to refer to a range of technologies which can be used to automate the internal and external processes associated with procurement, strategic sourcing, and purchasing.

type of service provider

Co-marketing (Commensal marketing, symbiotic marketing) is a form of marketing co-operation, in which two or more businesses work together.

Marketing practice

marketing of industrial goods and services by one business to another

sale of goods or services between businesses via an online sales portal

RosettaNet is a non-profit consortium aimed at establishing standard processes for the sharing of business information (B2B). RosettaNet is a consortium of major Computer and Consumer Electronics, Electronic Components, Semiconductor Manufacturing, Telecommunications and Logistics companies working to create and implement industry-wide, open e-business process standards. These standards form a common e-business language, aligning processes between supply chain partners on a global basis.