Co-marketing
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Co-marketing (Commensal marketing, symbiotic marketing) is a form of marketing co-operation, in which two or more businesses work together.
~4 min read
Encyclopedic overview
6 sectionsContents
- Commensal (symbiotic) marketing
- Co-creation marketing
- Collaborative marketing
- See also
- References
- External links
Co-marketing (Commensal marketing, symbiotic marketing) is a form of marketing co-operation, in which two or more businesses work together.
"Co-marketing" began in 1981 when Koichi Shimizu, a professor at Josai University, published an article in a bulletin published by Nikkei Advertising Research Institute in Japan. Co-creation marketing and collaborative marketing are included within as part of Co-marketing.
Excerpted from Wikipedia’s “Co-marketing” article, available under the CC BY-SA 4.0 licence.