Category
page 1Compensation methods
pay-per-click
Pay-per-click (PPC) is an online advertising model in which advertisers pay a publisher—typically a search engine or website—each time a user clicks on an advertisement.
landing page
a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement
cost per mille
the price an advertiser has to pay for 1000 ad impressions on a single web page
cost per action
measure of cost of online advertising
cost per impression
the online advertising cost per view